AMS Digital Marketing

  The Algorithm Has Entered the Chat: Welcome to Google’s Personality Disorder If Google’s algorithm were a person, it would absolutely be the friend who reinvents themselves every three months. One year they’re a minimalist monk surviving on kale and rainwater, the next they’re deep into crypto, AI, and building a bamboo surfboard startup from a yacht in Dubai. They’ll ghost you for weeks, then suddenly show up with a “new outlook” and 47 new rules for how to communicate with them. That’s Google’s algorithm. And for anyone in SEO, web design, marketing, or just trying to get their cat accessory shop to rank on page one - this “friend” is responsible for a lot of stress, sleepless nights, and shouting “WHY?!” into the void after traffic drops 47% on a Tuesday. Google’s algorithm updates are like an unpredictable soap opera with billions of viewers. You never know if you're about to become the main character or get written off mid-season. 🤹‍♂️ What It’s Like to Be an SEO in the Age...